Built by Corey → See the live rebuild
Proposal · prepared for Doble Jewellers · 18 May 2026

A few specific fixes for doblejewellers.com.

Doble Jewellers · Exeter · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent an hour on doblejewellers.com last week. Three things stood out, none of them obvious from the inside. What follows is the short version. A working rebuild of the homepage is sitting at the link below; the prose here is just the why.

Open live preview  ↗ Read the three findings Reply to the proposal
Sidwell Street · Exeter · since 1918

Ivor and Vera Doble, 1949. Four generations on. Open the live preview ↗

Three findings

What stood out, on the live site, in an hour.

01

108 years, four generations, Devon. None of it on the homepage.

What I saw
The current doblejewellers.com homepage opens with three product tiles (Modern, Antique, Watches) and a single strapline: "Devon's favourite family run jewellers". The actual four-generation story (Arthur Goldsworthy opens in Ottery St Mary in 1918, Ivor Doble, his son-in-law trained at St Loye's College on the Watch and Clock Making course, opens 153-154 Cowick Street in 1950 with his wife Vera, moves to 24 Sidwell Street in 1958, son John joins in 1970, grandson Roo takes the Exeter shops in 2015) sits on a /about-us/ page two clicks from the homepage. A customer comparing Doble against H. Samuel or a Devon competitor sees the same generic strapline both places.
What the rebuild does
The rebuild leads with the dynasty. Hero strap reads "Four generations of Devon jewellers, since 1918". A 1918 to 2026 typographic timeline (Goldsworthy, Ivor and Vera, John, Roo) sits directly under the hero. The 108-year figure auto-calculates from the foundingDate so it self-updates each January. The single most credible line in the Doble inventory finally leads the page.
02

A Rolex customer's reply lands in a free Gmail.

What I saw
Every contact page (Sidwell, Cowick, Torquay, Brixham, Totnes) lists a Gmail address as the public email. The Sidwell flagship's public address is ivordoblejewellers@gmail.com. A customer paying £4,000 to £15,000 for a vintage Rolex or Patek through the Doble Watch Lounge receives the receipt from a free Gmail account. Insurance valuations are emailed from the same address. The shop has done the hard work of being four generations into a Devon dynasty; the email is operating like a sole trader's side business.
What the rebuild does
A Google Workspace tenant on doblejewellers.com gives the shop sidwell@doblejewellers.com, cowick@doblejewellers.com, roo@doblejewellers.com, plus the existing Gmail addresses can forward in for six months so no enquiry is missed. Costs about £6 per inbox per month, replaces nothing the shop already does, and every receipt and quote now lands from a branded domain. The Gmail addresses retire quietly.
03

Five Devon stores, zero structured data on the website.

What I saw
A view-source pass on doblejewellers.com returns no application/ld+json blocks anywhere. No JewelryStore schema for Sidwell Street, no LocalBusiness per branch, no FAQPage on the workshop turnaround question, no Person schema for Ivor / John / Roo, no AggregateRating despite the 2025 reviews. The og:type meta is set to "activity" (an invalid value for a retail business). There is no og:image at all, so sharing a Doble Jewellers product link in WhatsApp or iMessage produces a blank unfurl card.
What the rebuild does
The rebuild ships JewelryStore schema with branchOf relationships for all five branches (Sidwell, Cowick, Torquay, Brixham, Totnes), each with PostalAddress, opening hours in machine-readable form, telephone in E.164, and the workshop service times. FAQPage with the five most-asked customer questions. Person schema on Ivor, John and Roo with their actual roles. Open Graph card meta with the Sidwell shopfront image. Within four to six weeks of the rebuild going live, "jeweller Exeter", "vintage Rolex Devon" and "antique jewellery valuation Exeter" become Doble's game on Google's rich results, not a national chain's.
Pricing
£2,000 Fixed for the rebuild. One-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on the workshop FAQ.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Devon builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild
A working preview you can click through · opens in a new tab
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